Who is Sprado? The ‘Magic’ rapper ready to take 2021 by storm

Sprado is seemingly establishing himself as an artist to watch out for.

Having already collaborated with Jeremih on his song, “American Dream,” the Chicago-based musician goes to prove that hard work pays off in the long run.

Subsequently, the talent speaks for itself and has gotten a thumbs up by multi-platinum producer Hitmaka and rapper O.T. Genesis, to name a few. 

At a lyrical standpoint, Sprado makes good use of his bragging rights, shedding light on his accomplishments and the work he put in to get to where he is today.

Additionally, Sprado opens up to fans about what he’s seen and heard, all while thanking the man upstairs for everything. Not to mention, he encourages others to be their most authentic selves and to follow their dreams. 

Sprado said during an interview with Hype Off Life, 

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How director Dave Meyers is setting the new standard for visuals in music

 In 2017 “Humble” won the MTV’s best video of the year award. One year later, in 2018, “Havana” by Camila Cabello, won the same price. And, in 2019, Taylor Swift’s “Me!” won the MTV Europe award for best video of the year.

What do all of these have in common?  The legendary director Dave Meyers.

The man behind the camera

If the name does not ring a bell, you might recognize him for his talent.

Director Dave Meyers is the prolific mind behind a record of legendary videos including, “I’m Real” by JLo, “Sicko Mode” by Travis Scott, “Bad Guy” by Billie Eilish and many other award-winning music videos. 

Dave was born and raised in Berkeley, California, Dave developed a passion for film making at a very young age. He had been watching Star Wars and realized not only that he wanted to tell stories, but he wanted to be part of another universe.

Thus, when the time came, he studied Film Production and Philosophy at Loyola Marymount University.

Seeking to enhance his directing abilities for movies, he started working on music videos. At that time, Gus Van Sant (Director of Good Will Hunting), had encouraged him to explore the music video industry as well. Thus, what started as “practice” for movie making, ended up being his vocation. 

He debuted his music video career with E-40 in 1998. He had an affinity for hip-hop as he had grown with it and cultivated a devotion to making hip-hop accessible to a larger audience. 

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