The New Blue Collar is a clothing brand redefining the working class. Sports influenced the duo behind it is reworking workwear while staying true to their athletic backgrounds, inherently applying their creative takes to what is known as streetwear.
The casual line is a combination of founders, Alex Ewings and Felix Llanos’ upbringing in their respective hometowns of Queens, NY, and Tulsa, OK.
As former athletes, it’s no wonder why they gravitate toward basketball. Fashion styling is at an all-time high amongst NBA players and it is transcending to the street style level.
Alex and Felix have a unique approach to fashion – measured with a sweat equity sense of style. Minimalism is not only in the design it’s how The New Blue Collar is evolving into a staple.
Recently we had a chance to sit down with the up-and-coming brand. Here’s what they had to say.
Where are you from?
(FL) Felix Llanos: Queens, NY.
(AE) Alex Ewings: Born in TX, Raised in Tulsa, OK.
What’s the connection to sports?
FL x AE: We both played sports growing up and through college.
We always try to find ways to pay homage to influential sports figures that we admired growing up, but we also want people to know that our brand isn’t just sports.
How did the idea for your brand come about?
FL x AE: We knew we wanted to create a brand that was centered around apparel.
We also wanted the freedom to incorporate our ideas, influences, inspirations, and aspirations into content, collaborations, projects, and experiences.
What is the reason behind the name?
FL x AE: We take workwear-like pieces and add refinement to them or a sense of luxury.
We are from two totally different environments. While one’s environment is deemed blue-collar, the other is considered upscale to most—we took our environments’ aesthetics and intertwined them, giving you The New Blue Collar.
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